Beauty Products | Business | Company | Entrepreneur | Health | Health and Beauty | Investments

With NV, Jeunesse Global redefines what a foundation and bronzer is meant to be

October 8, 2018

Throughout the course of its brief existence, Jeunesse Global has proven to be one of the most remarkable growth stories that the global cosmetics industry has ever seen. The company was founded in 2009 by industry stalwarts Randy Ray and Wendy Lewis, who had been responsible for creating some of the most successful companies within the American direct-selling industry. Within just a few years, the couple was able to grow their fledgling enterprise into one of the most important global cosmetics brands, creating a billion-dollar company from scratch and bringing tens of thousands of distributors along for the ride.

From the beginning, Ray and Lewis concentrated on going after niche markets that had been largely unaddressed by the largest players in the business. In many cases, they have taken traditional cosmetics products and given them a new twist, adding innovation and effectiveness that had not been present before. One example of this is the company’s foundation and bronzer known as NV.

NV comes in eight different skin tones, allowing the user to mix and match the precise skin hue that they would like to display to the world. This has allowed a high degree of flexibility for the product, with many people in East Asia using NV as a mild skin lightener and many in the West using it as a way to create a darker, more sultry complexion.

But one of the chief innovations of NV is the inclusion of the most potent anti-aging formula currently available to the public. Known as APT-200, the anti-aging molecule was developed by Jeunesse Global scientists for exclusive use in the company’s products. APT-200 has been shown to dramatically reduce the incidence of wrinkles and other age-related blemishes while preventing new such blemishes from forming. It has also able to restore skin elasticity that is inevitably lost of the aging process while also giving skin the youthful and supple glow that is the almost exclusive domain of the young and beautiful.

With products like NV, Jeunesse Global is rewriting the rule book on cosmetics, realizing levels of innovation and effectiveness that have never been seen before in the industry.